Professional Beauty GCC - Ruksher Malik

Ruksher Malik

Name: Ruksher Malik

Job title & company name: Director, Pastels Salon

Bio:

Background: Education & Experience

●Moved to London when she was 18 where she spent two years training in prestigious hair academies, namely Vidal Sassoon, Toni & Guy, L’Oreal Technical Academy, Nicky Clarke, Morris masterclass international and Complections International

●By 1996, she was running a small but successful salon in Pune when her husband’s job relocated to the UAE, where she set up the Pastels Salon brand in 2004 with business partner, Steven Chan

●One of a select group of salon owners invited to participate in the inaugural EIDEAL- Santi Business Leadership Progamme, mentored by business guru, Susie Santiago in 2016 and named as one of the winners for the EIDEAL-Santi business leadership award in May 2018

●Regularly reviewsmarket positioning and the company’s growth, as well as undertaking SWOT analysis and branch Net Promoter Scores to ensure Pastels remains a market leader

●Spearheads the development of the Standard Operating Procedures and ensures quality control across all branches to ensure consistency as a brand

●In 2016, Ruksher developed ‘The 8K Business Boost – The Pastel’s Client Journey’ to educate staff about the “Michelin-Star” standards that should be implemented across the entire company to ensure clients have a consistent high-end experience, dubbed the Pastels’ experience. The success of this initiative is has led to high client retention percentages and the staff has shown pride in working to such a high standard

The Industry Pioneer

●Has forged a reputation in Dubai as a leader within the hair industry, as well as a prominent female business woman. She is also a signatory on the CEO statement of support for the Women’s Empowerment Principles(WEPs)

●Has been featured in many articles including a profile in Khaleej Times and in the December 2017 issue of GOOD,the most widely-read lifestyle magazine in the UAE; as well as several articles in trade publications such as Beautypolis Arabia, Beauty Middle East, Good Salon Guide and Professional Beauty

●Invited to be a guest speaker and a Professional Beauty Ambassador for 2017 Professional Beauty event and invited to judge the Professional Beauty awards for 2018 and 2019