Salonak app launches with support from beauty guru Joelle Mardinian

TV presenter, beauty expert, and salon owner Joelle Mardinian hosted the launch of Salonak, a new beauty on demand application for the UAE, in October. Salonak offers booking services for hair, make-up, nails, spa treatments and clinical treatments at the touch of a finger. It also allows customers to provide salon or spa reviews. Mardinian joined the founders of Salonak to launch the initiative to trade at a party at the Armani Hotel in Dubai. Salonak co-founder and head of business operations Fady Tawfik said, “We want people to understand the vision behind Salonak. It’s not enough that we create convenience but also bring fun and, of course,
beauty easily to our customers’ lives. It’s amazing that beauty, business and technology can blend together in such an innovative manner.” The beauty application is also the first of its kind in the UAE to reward customers with a rewards system, allowing them to “earn” on everything they spend on beauty via the app. Mardinian commented: “I am so glad that Salonak came up with this creative idea to spice up the beauty industry. Creating personalised beauty portals that also prove to be a very helpful salon management system. It’s definitely helped me manage my salon chain – Maison de Joelle – better.”